نوع مقاله : پژوهش کیفی

نویسندگان

1 گروه مهندسی شیمی، دانشگاه لیک هد، جاده 955 اولیور، خلیج تاندر، ON P7B 5E1، کانادا

2 گروه مدیریت، موسسه تحقیقاتی کی من، ریچموند هیل، انتاریو، کانادا

چکیده

تحول دیجیتالی در دهه‌های اخیر تأثیرات عمده‌ای بر صنایع مختلف داشته است. در صنایع خلاق، دیجیتالی‌سازی به عنوان یک عامل کلیدی در شکل‌دهی به راهبردهای کارآفرینانه ظاهر شده است. لذا، هدف از این مطالعه بررسی نحوه تأثیر دیجیتالی‌سازی بر راهبردهای کارآفرینانه در صنایع خلاق است. این تحقیق از رویکرد کیفی با استفاده از مصاحبه‌های نیمه‌ساختاریافته با کارآفرینان صنایع خلاق بهره برده است. تحقیق نشان داد که دیجیتالی‌سازی به ایجاد فرصت‌های جدید کسب‌وکار کمک کرده، اما همزمان چالش‌هایی نیز برای کارآفرینان ایجاد کرده است. همچنین، تأکید بر نقش اکوسیستم‌های کارآفرینانه در حمایت از رشد پایدار صنایع خلاق بود. نتایج نشان می‌دهند که دیجیتالی‌سازی می‌تواند به تقویت نوآوری و توسعه پایدار در صنایع خلاق کمک کند، به شرط آنکه کارآفرینان به رویکردهای نوین برای مقابله با چالش‌های موجود مجهز شوند.

کلیدواژه‌ها

عنوان مقاله [English]

Examining the Effect of Entrepreneurial Strategies in Creative Industries

نویسندگان [English]

  • Sepehr Khajeh Naeeni 1
  • Nilofar Nouhi 2

1 Department of Chemical Engineering, Lakehead University, 955 Oliver Road, Thunder Bay, ON P7B 5E1, Canada

2 Department of Management, KMAN Research Institute, Richmond Hill, Ontario, Canada

چکیده [English]

Digital transformation has significantly impacted various industries in recent decades. In creative industries, digitalization has emerged as a key factor in shaping entrepreneurial strategies. This study aims to examine how digitalization affects entrepreneurial strategies in creative industries. This research utilized a qualitative approach through semi-structured interviews with entrepreneurs in creative industries. The study revealed that digitalization has facilitated the creation of new business opportunities while also presenting challenges for entrepreneurs. Additionally, it highlighted the role of entrepreneurial ecosystems in supporting sustainable growth in creative industries. The findings suggest that digitalization can enhance innovation and sustainable development in creative industries, provided that entrepreneurs are equipped with new approaches to address existing challenges.

کلیدواژه‌ها [English]

  • Digitalization
  • Entrepreneurial Strategies
  • Creative Industries
  • Innovation
  • Sustainable Development
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