The aim of this study was to develop a framework for attracting sports investors with an economic-social security approach. The research method was qualitative, utilizing the grounded theory approach. The statistical population of the study included two sections: human resources (specialists, economists, including university professors in the field of economics and economic experts working in ministries, as well as sports management faculty members familiar with the area of economic-social security) and informational resources (scientific, library, and credible media sources). Interviewees and informational resources were purposefully selected in sufficient numbers, based on reaching theoretical saturation (18 individuals and 31 documents). The research tools included semi-structured exploratory interviews along with a systematic library review. The validity of the tools was evaluated and confirmed based on practical competency, legal and scientific credibility of the sample, expert opinions, and inter-rater agreement. To analyze the findings, a multi-stage conceptual coding method (open, selective, and axial coding) with a thematic analysis approach was used. The final conceptual framework identified 44 components, 11 dimensions, and 5 overall perspectives. The general themes and perspectives were interconnected in a chain, encompassing causal conditions, contextual factors, intervening factors, central phenomena, strategies, and outcomes. Based on the study's findings, it can be concluded that attracting sports investors will improve and increase financial resources in sports, and if investments are made correctly and with awareness, they will yield good financial returns for the respective investors.