The aim of this study was to design a competitiveness model for industrial firms active in the production and supply of chemical products in the northwest of the country based on key competitive factors. The study utilized a qualitative approach, employing grounded theory. The research is developmental in terms of its objective and descriptive-analytical in nature, with both quantitative and qualitative methods. Grounded theory was used for qualitative data analysis. Subsequently, through initial coding and defining sub-themes and main themes, the factors influencing the competitiveness of active industrial firms were identified. Accordingly, the environmental factors variable, with a coefficient of 0.303 and a significance level of 1%, the internal organizational factors variable, with an impact coefficient of 0.65 and a significance level of 1%, and the perceived value creation factors variable, with an impact coefficient of 0.904 and a significance level of 1%, had a significant impact on the competitiveness component variable. The results of the qualitative phase, using grounded theory, indicated that the key competitive factors in industrial firms operating in the production and supply of chemical products in the northwest of the country include: environmental factors, internal organizational factors, perceived value creation factors, and competitiveness components.