This study aims to explore how innovative technologies can be employed to improve logistics and distribution processes in retail businesses, enhancing efficiency, reducing costs, and increasing customer satisfaction. A qualitative research design was employed, focusing on semi-structured interviews with managers and employees in the logistics and distribution sectors of various retail businesses. Participants were selected based on predefined criteria to ensure a diverse range of experiences and perspectives. Four main themes emerged from the analysis: Innovative Technologies, Process Improvements, Socio-Economic Impacts, and Challenges and Solutions. Each theme encompasses categories with specific concepts, such as warehouse management systems, data analysis platforms, communication solutions, optimization of distribution, inventory management, enhancing customer satisfaction, employment effects, environmental sustainability, economic development, technological barriers, organizational resistance, and legal and security issues. The study concludes that the strategic use of innovative technologies in retail logistics and distribution can significantly enhance operational efficiency and sustainability. However, overcoming implementation challenges requires a focus on skill development, organizational culture adaptation, and strategic planning.