شناسایی و اولویت‌بندی شاخص‌های روابط عمومی بازاریابی با رویکرد ارتباطات بازاریابی یکپارچه برای مؤسسه‏های خدماتی

Ananda, S., Kumar, R. P., & Singh, D. (2023). A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector. Journal of Financial Services Marketing, 28(3), 570-584. https://doi.org/10.1057/s41264-022-00160-1

Jenniefer, J. (2024). Analysis of Laneige Marketing Communication Strategy on Tokopedia and Shopee. Jurnal Indonesia Sosial Teknologi, 5(5), 1970-1989. https://doi.org/10.59141/jist.v5i5.1058

Khanom, M. T. (2023). Using Social Media Marketing in the Digital Era: A Necessity or a Choice. International Journal of Research in Business and Social Science, 12, 88-98. https://doi.org/10.20525/ijrbs.v12i3.2507

Kikha, A., Nouri Delavar, M., & Kikha, H. (2019). The Impact of Integrated Marketing Communications on CRM in Private Banks of Zahedan. Public Management Research, 12(46), 279-304. https://jmr.usb.ac.ir/article_5265.html

Kiruthika, N., & Rajam, D. K. (2024). Awareness of Information Overloading Through Social Media and Its Impacts on Health Among Saudi Population - A Survey Analysis. Musik In Bayern, 89(01), 1-12. https://www.musikinbayern.com/admin/uploads/Musik%20_Paper1.pdf

Ku, E. C. (2024). Digital marketing innovation and industrial marketing: evidence from restaurants' service robots. Asia Pacific Journal of Marketing and Logistics, 36(11), 3099-3117. https://doi.org/10.1108/APJML-02-2024-0185

Lyndyuk, A., Havrylyuk, I., Tomashevskii, Y., Khirivskyi, R., & Kohut, M. (2024). The Impact of Artificial Intelligence on Marketing Communications: New Business Opportunities and Challenges. Economics of Development, 23(4), 60-71. https://doi.org/10.57111/econ/4.2024.60

Manea Al-Rubaie, Y. (2021). The Role of PR Marketing in Improving the Image of Media Institutions (Al-Iraqiya, Al-Sharqiya, Al-Furat Channels) Master's Thesis, Qom].

Mehrani, A., Alizadeh, H., & Rasouli, A. (2022). Evaluation of the Role of Artificial Intelligence Tools in the Development of Financial Services and Marketing. Journal of Technology in Entrepreneurship and Strategic Management, 1(1), 71-82. https://www.researchgate.net/publication/388480577

Mirani, U. (2024). Analysis of The Digital Marketing Communication Strategies from A Business Perspective. South Asian Journal of Operations and Logistics, 3(2), 168-179. https://doi.org/10.57044/SAJOL.2024.3.2.2436

Nasihi Far, V., & Arab, S. (2024). Financial Services Marketing and Customer Orientation. Mehraban Book Publishing. https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://mehrabanshop.ir/brand/2-%25DA%25A9%25D8%25AA%25D8%25A7%25D8%25A8-%25D9%2585%25D9%2587%25D8%25B1%25D8%25A8%25D8%25A7%25D9%2586&ved=2ahUKEwjW9Z6txYuKAxX18gIHHT5IAM0QFnoECBsQAQ&usg=AOvVaw1QF4GYhAqgYoSuRJ1JWOsA

Ojo, I. O. (2024). Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State). Journal of Business Theory and Practice, 12(1), p74. https://doi.org/10.22158/jbtp.v12n1p74

Otopah, A. A., Dogbe, C. S. K., Amofah, O., & Ahlijah, B. (2024). Digital marketing and purchase intention of bank services: The role of trust and engagement. International Journal of Bank Marketing, 42(7), 1920-1945. https://doi.org/10.1108/IJBM-02-2023-0097

Pathak, N., Kumar, A., Chouhan, A., & Kv, R. (2024). The Impact of Social Media Marketing on Consumer Buying Behaviour. International Journal of Research Publication and Reviews, 5, 3598-3536. https://www.researchgate.net/publication/380037657_The_Impact_of_Social_Media_Marketing_on_Consumer_Buying_Behaviour

Peymanfar, R., Bodaqi Khojeh Nowbar, H., Modarres Khiabani, F., & Pilevari, N. (2023). Modeling the Evolution Paradigm of Integrated Marketing Communications in Iran's Automotive Industry. Journal of [Unspecified], 6(1), 161-178. https://en.civilica.com/doc/1643875/

Rahman, A., & Chatterjee, R. (2024). Social Media Marketing and Its Effect on Consumer Buying Behavior, Brand Loyalty, and Brand Relationships: A Study of the Media Industry. Journal of Technology and Humanities, 5(1), 48-56. https://doi.org/10.53797/jthkkss.v5i1.6.2024

Safitri, N., & Marsasi, E. G. (2023). Implementation of Integrated Marketing Communication Based on Omnichannel Marketing in the Junique Marketing Program. Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (Mea), 7(1), 336-350. https://doi.org/10.31955/mea.v7i1.2860

ŞEnyapar, H. N. D. (2024). Artificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI. Technium Social Sciences Journal, 55, 64-81. https://doi.org/10.47577/tssj.v55i1.10651

Shafiee Roodposhti, M., Ezami, E., Hedayati, M. H., & Karimi, A. (2024). User-generated content effectiveness in co-creation of online higher educational services. Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2024.2336917

Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2023). Digital Marketing Communication in Global Marketplaces: A Review of Extant Research, Future Directions, and Potential Approaches. International Journal of Research in Marketing, 39(2), 541-565. https://doi.org/10.1016/j.ijresmar.2021.09.005

Susilo, D., & Santos, M. C. K. (2023). Digital Marketing Communication Sustainable Hotel Practice of Accor Group in Social Media. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(3), 730-743. https://doi.org/10.54443/ijebas.v3i3.910

Tahmouresi, E., Hassanpour Ghoroghchi, E., & Makizadeh, V. (2024). Identifying Dimensions of Integrated Marketing Communications to Encourage Consumer Preference for Iranian Products Through Offline/Online Narrative Analysis. Islamic Marketing Research, 2(3), 44-56. https://imr.yazd.iau.ir/article_710000.html?lang=en

Tauheed, J., Shabbir, A., & Pervez, M. S. (2024). Exploring the Role of Artificial Intelligence in Digital Marketing Strategies. Journal of Business Communication & Technology, 54-65. https://doi.org/10.56632/bct.2024.3105

Udoh, I. A., & Willard, B. (2023). Community-Based Social Marketing: A Supplemental Approach to Improve Environmental Attitudes and Environmental Health in Nigeria. Environmental Communication, 17(2119), 134. https://doi.org/10.1080/17524032.2023.2175005

Venciute, D., Auruskeviciene, V., & Reardon, J. (2023). The Impact of Social Media Marketing on New Venture Performance. Corporate Communications an International Journal, 28(5), 788-810. https://doi.org/10.1108/ccij-11-2022-0137

Xu, Y., Shieh, C.-H., van Esch, P., & Ling, I. L. (2020). AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention. Australasian Marketing Journal, 28(4), 189-199. https://doi.org/10.1016/j.ausmj.2020.03.005

Zarei, G., & Naghavi, S. A. (2023). Simulating the Impact of Integrated Marketing Communications on Attracting Sports Tourists in Ardabil Province. Communication Management in Sports Media, 4(10), 25-34. https://sportmedia.journals.pnu.ac.ir/article_9735.html?lang=en