بررسی عوامل موثر بر گیمیفیکیشن در بازاریابی دیجیتال در مجتمع فنی تهران تکنولوژی

Al-Zyoud, M. F. (2021). The impact of gamification on consumer loyalty, electronic word-of mouth sharing and purchase behavior. Journal of Public Affairs, 21(3), e2263. https://doi.org/10.1002/pa.2263

Barari, M. (2024). How and When Does Gamification Level Up Mobile App Effectiveness? Meta-Analytics Review. Marketing Intelligence & Planning, 42(6), 1093-1114. https://doi.org/10.1108/mip-10-2023-0569

Başaran, Ü. (2022). Gamification in Marketing. 137-165. https://doi.org/10.4018/978-1-7998-9223-6.ch007

Behl, A., Jayawardena, N. S., Shankar, A., Gupta, M., & Lang, L. D. (2023). Gamification and Neuromarketing: A Unified Approach for Improving User Experience. Journal of Consumer Behaviour, 23(1), 218-228. https://doi.org/10.1002/cb.2178

Berger, V. (2019). Social Norm-Based Gamification to Promote Eco-Friendly Food Choice. Journal of Consumer Marketing, 36(5), 666-676. https://doi.org/10.1108/jcm-01-2018-2547

Girdauskiene, L. (2022). Gamification as an Innovative Instrument for Employee Engagement. Marketing and Management of Innovations, 1(1), 10-17. https://doi.org/10.21272/mmi.2022.1-01

Harwood, T., & Garry, T. (2015). An Investigation Into Gamification as a Customer Engagement Experience Environment. Journal of Services Marketing, 29(6/7), 533-546. https://doi.org/10.1108/jsm-01-2015-0045

Haryanti, D. (2023). Optimizing Marketing Learning Evaluation: Gamification With CIPP Model at SMKN 1 Bandung. J. Curric. Dev., 2(2), 251-268. https://doi.org/10.17509/curricula.v2i2.63765

Hofacker, C. F., Ruyter, K. d., Lurie, N. H., Manchanda, P., & Donaldson, J. (2016). Gamification and Mobile Marketing Effectiveness. Journal of Interactive Marketing, 34(1), 25-36. https://doi.org/10.1016/j.intmar.2016.03.001

Huotari, K., & Hamari, J. (2016). A Definition for Gamification: Anchoring Gamification in the Service Marketing Literature. Electronic Markets, 27(1), 21-31. https://doi.org/10.1007/s12525-015-0212-z

Kusumawardani, K. A., Widyanto, H. A., & Tambunan, J. E. G. (2023). The Role of Gamification, Social, Hedonic and Utilitarian Values on E-Commerce Adoption. Spanish Journal of Marketing - Esic, 27(2), 158-177. https://doi.org/10.1108/sjme-09-2022-0188

Leclercq, T., Hammedi, W., & Poncin, I. (2018). The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-Creation Communities. Journal of Interactive Marketing, 44(1), 82-101. https://doi.org/10.1016/j.intmar.2018.04.004

Loureiro, S. M. C., Bilro, R. G., & Angelino, F. (2020). Virtual Reality and Gamification in Marketing Higher Education: A Review and Research Agenda. Spanish Journal of Marketing - Esic, 25(2), 179-216. https://doi.org/10.1108/sjme-01-2020-0013

Milanesi, M., Guercini, S., & Runfola, A. (2022). Let’s Play! Gamification as a Marketing Tool to Deliver a Digital Luxury Experience. Electronic Commerce Research, 23(4), 2135-2152. https://doi.org/10.1007/s10660-021-09529-1

Mok, T. L. (2024). Fun as the Principle Experience: A Systematic Review of Gamification in Marketing. https://doi.org/10.32920/25164581.v1

Mulcahy, R., McAndrew, R., Russell‐Bennett, R., & Iacobucci, D. (2021). “Game On!” Pushing Consumer Buttons to Change Sustainable Behavior: A Gamification Field Study. European Journal of Marketing, 55(10), 2593-2619. https://doi.org/10.1108/ejm-05-2020-0341

Ndi, A. (2018). Digital Marketing Gamification and Limitations of Its Strategic Power: Exploring the Online Universe of the Consumer in Critical Contexts of Political Economy. Greener Journal of Internet Information and Communication Systems, 4(1), 20-29. https://doi.org/10.15580/gjiics.2018.1.112018162

Noorbehbahani, F., Salehi, F., & Zadeh, R. J. (2019). A Systematic Mapping Study on Gamification Applied to E-Marketing. Journal of Research in Interactive Marketing, 13(3), 392-410. https://doi.org/10.1108/jrim-08-2018-0103

Saprikis, V., Spanou, M. S., Despotakis, N., & Katos, G. (2023). Evaluating customer perceptions toward AR-based online shopping: An analysis of the effects of gamification on brand engagement. European Journal of Marketing, 57(6), 1465-1492. https://doi.org/10.1108/EJM-12-2021-0923

Thorpe, A. S., & Roper, S. (2017). The Ethics of Gamification in a Marketing Context. Journal of Business Ethics, 155(2), 597-609. https://doi.org/10.1007/s10551-017-3501-y

Tsou, H.-T. (2023). How Gamification Elements Benefit brand Love: The Moderating Effect of Immersion. Marketing Intelligence & Planning, 41(7), 1015-1036. https://doi.org/10.1108/mip-04-2023-0143

Yang, Y., Asaad, Y., & Dwivedi, Y. K. (2017). Examining the Impact of Gamification on Intention of Engagement and Brand Attitude in the Marketing Context. Computers in human Behavior, 73, 459-469. https://doi.org/10.1016/j.chb.2017.03.066