Designing and explaining the commercialization model of innovative products of knowledge-based companies in the chemical field with a mixed approach
Keywords:
commercialization, innovative products, knowledge-based chemical companiesAbstract
Commercialization of innovative products is one of the secrets of success of knowledge-based companies. The purpose of this study is to identify and extract commercialization variables, produce a model by determining relationships and testing it. The research is developmental in terms of research results and mixed (qualitative-quantitative) in terms of implementation. The statistical population in the qualitative section includes 17 experts who were selected by non-probability purposeful and theoretical sampling and snowball technique. In the qualitative phase, content analysis and coding techniques have been used to identify and extract indicators, components and variables of the model. The findings of the qualitative part showed that the research commercialization model has the variables of "discovery and ideation", "evaluation and formation", "production and exploitation", "market and sales", and "feedback and recovery". The findings of the quantitative section showed that the model has four levels, in such a way that the variable "discovery and ideation" has the most influence on "evaluation and formation". "Evaluation and formation" has an effect on "market and sales" and "production and exploitation" and finally these variables have an influence on "feedback and recovery". The results of the relationship test with the structural equation modeling method showed that there is a positive and significant effect between all the relationships predicted in the model, and the relationship was confirmed in the model, and in order to improve the commercialization of innovative chemical products, it is necessary to discover and develop ideas according to the development goals. sustainable and circular economy.
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