ارائه چارچوب استراتژی همرقابتی برای صنعت خرده فروشی ساعت با رویكرد قابلیتهای پویا
کلمات کلیدی:
همرقابتی, استراتژی, خرده فروشی ساعت, همکاری, رقابتچکیده
این پژوهش با هدف ارائه چارچوب استراتژی همرقابتی برای صنعت خرده فروشی ساعت با رویكرد قابلیتهای پویا تدوین شد. روش این پژوهش از نوع کیفی با استفاده از روش گراندد تئوری با رویکرد پارادایمی است. این پژوهش از نوع توسعه ای- کاربردی است. جامعه این پژوهش شامل متخصصان و کارشناسان حوزه همرقابتی و خرده فروشی ساعت و مشارکت کنندگان شامل 8 نفر بود که به روش گلوله برفی انتخاب شدند. ابزار گردآوری دادهها مصاحبه نیمه ساختاریافته ساخته بود. این پژوهش چارچوبی را برای استراتژی همرقابتی ارائه میکند که بر اساس رویکرد قابلیت پویا شامل حس سازی، تصرف، تبدیل، پیامدها و شرایط مداخله گر میباشد. مؤلفههای حس سازی شامل بازیگران همرقابتی، ویژگیهای کسب و کار، ویژگیهای همرقابتی، فرهنگ سازمانی و سابقه مشتریان است. همچنین قابلیتهای پویا مورد نیاز شامل قابلیتهای مدیریت همرقابتی، قابلیت اشتراک دانش، قابلیت شبکه، قابلیتهای مدیریتی، قابلیت چابکی، قابلیت تحقیق و توسعه و قابلیت هم آفرینی است. همچنین یافتهها راهکارهایی را ارائه داد که عبارتند از: اشتراک گذاری تجربه و دانش، اشتراک گذاری منابع و قابلیت ها، توانمندسازی منابع انسانی، تقویت ارتباطات، اشتراک گذاری تکنولوژی، ایجاد تعادل رقابت و همکاری، مدیریت ریسک همکاری و شناخت دقیق از بازار رقبا میباشد. همچنین پیامدهایی که استراتژی همرقابتی میتواند به دنبال داشته باشد شامل عملکرد کسب و کار، عملکرد بازار، عملکرد محصول، عملکرد رقابتی و رفتار مشتریان است. همچنین یافتهها نشان داد عوامل خارجی شامل بازار، رقبا، تکنولوژی، قوانین و مقررات و شدت رقابت بر فرآیند همرقابتی تأثیرگذار است.
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حق نشر 2025 Mahbod Saghafi (Author); Mohammad Ali Shahhoseini; Mohsen Nazari (Author)

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