شناسایی نقاط تماس مبتنی بر تجربه مشتری در صنایع غذایی به روش فراترکیب

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Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing: AMA/MSI Special Issue, 80, 69-96. https://doi.org/10.1509/jm.15.0420

Leva, M., & Ziliani, C. (2018). Expanding the Lens on the Customer Experience-Loyalty Link: The Role of Satisfaction and Shopping Enjoyment. Shopper/Consumer Behaviour and Marketing, 206-210. https://ouci.dntb.gov.ua/en/works/4V3PrYbl/

Lipkin, M., & Heinonen, K. (2022). Customer ecosystems: exploring how ecosystem actors shape customer experience. Journal of Services Marketing, 36(9), 1-17. https://doi.org/10.1108/JSM-03-2021-0080

M., K. (2023). Catalysts of Customer Loyalty: Analyzing the Interplay Between Social Media Marketing, Perceived Service Quality, Satisfaction, and Brand Value in the Fashion Industry of Bangladesh. International Journal for Multidisciplinary Research, 5(4). https://doi.org/10.36948/ijfmr.2023.v05i04.5674

Modha, B. (2023). Exploring Customer Journeys in the Context of Dentistry: A Case Study. Dentistry Journal, 11(3), 75. https://doi.org/10.3390/dj11030075

Moharamzadeh, M., & Akbari, R. (2013). Brand loyalty of customers and strengthen the relationship between professional football and volleyball league sports in Iran. Applied Research in Sport Management, 1(4), 71-78. https://arsmb.journals.pnu.ac.ir/article_265_10d40ee1dd8e03c08c0684eb765e9eec.pdf

Naeili, M. (2018). Analysis of Customer Purchase Experience Using Customer Journey Mapping: Case Study - Dekochid Company Faculty of Management and Accounting, Allameh Tabataba'i University]. https://www.researchgate.net/publication/333104181_Using_customer_journey_mapping_to_improve_industrial_sales_and_customer_experience

Palazón, M., López, M., María, S., & Inés, L. (2022). The customer journey: a proposal of indicators to evaluate integration and customer orientation. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2022.2051584

Rajabipour Meybodi, A. R., & Javanmardi, P. (2022). The Effect of Service Deficiency and Brand Infringement on Customer Coping Strategies in Online Taxis. New Marketing Research, 12(1), 177-196. https://nmrj.ui.ac.ir/article_26577.html

Romano, B., Sands, S., & Pallant, J. I. (2021). Augmented reality and the customer journey: An exploratory study. Australasian Marketing Journal, 29(4), 354-363. https://doi.org/10.1016/j.ausmj.2020.06.010

Sabzealian, R., Norouzi, A., & Nazari, M. (2021). Customer Journey Mapping in Electronic Bookstores. University Library and Information Research, 55(4), 1-25. http://ensani.ir/fa/article/565679/%D8%A8%D8%B1%D8%B1%D8%B3%DB%8C-%D9%86%D9%82%D8%B4%D9%87-%D8%B3%D9%81%D8%B1-%D9%85%D8%B4%D8%AA%D8%B1%DB%8C-%D8%AF%D8%B1-%D9%81%D8%B1%D9%88%D8%B4%DA%AF%D8%A7%D9%87-%D9%87%D8%A7-%DB%8C-%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%D9%88%D9%86%DB%8C%DA%A9%DB%8C-%DA%A9%D8%AA%D8%A7%D8%A8

Schneider, A., Vollenwyder, B., Krueger, E., Mühlethaler, C., Miller, D. B., Thurau, J., & Elfering, A. (2023). Mobile eye tracking applied as a tool for customer experience research in a crowded train station. Journal of Eye Movement Research, 16(1), 1. https://doi.org/10.16910/jemr.16.1.1

Silva, J. H., Glauco Henrique de Sousa, M., Teixeira, J., & Braatz, D. (2023). Gamification in the Customer Journey: A Conceptual Model and Future Research Opportunities. Journal of Service Theory and Practice, 33(3), 352-386. https://doi.org/10.1108/jstp-07-2022-0142

Soleimani, A., Aghajani, M., & Landaran, S. (2024). Identifying Factors Influencing Customer Variety-Seeking Behavior in Online Retail Markets: A Qualitative Study. Dynamic Management and Business Analysis, 3(1), 245-257. https://doi.org/10.61838/dmbaj.3.1.14

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Swapna Datta Khan, M. B. M. A. R. M. (2024). Significant Role of Digital Marketing Strategies in Driving Business Growth, Success and Customer Experience. Jier, 4(2). https://doi.org/10.52783/jier.v4i2.837

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Vermila, H. (2019). Customer journey analysis: Determining which touchpoints have the largest effect on customer decisions in FMCG School of Business and Management, LAPPEENRANTA-LAHTI UNIVERSITY OF TECHNOLOGY LUT]. https://lutpub.lut.fi/handle/10024/159807