ارائه مدل نوآوری مدل های کسب و کار مبتنی بر اقتصاد اشتراکی از دیدگاه پایداری
کلمات کلیدی:
نوآوری, مدل کسب و کار, پایداری, اقتصاد اشتراکی, تحلیل مضمونچکیده
با پیشرفت تکنولوژی، کارآفرینی و کسبوکارهای آنلاین رشد زیادی داشتهاند. در این میان، کسبوکارهای اشتراکی به عنوان یک فرصت جدید برای تحقق اهداف توسعه پایدار سازمان ملل شناخته میشوند. یکی از مهمترین چالشهای پژوهشی، شناسایی نوآوریهایی است که به کسبوکارها کمک میکند به سمت الگوهای پایدار حرکت کنند. این نوآوریها مسیر تبدیل یک کسبوکار معمولی به یک کسبوکار پایدار را مشخص میکنند. نوآوری اصلی این پژوهش ارائه یک مدل عملیاتی برای نوآوری مدل کسب و کار پایدار در اقتصاد اشتراکی، به طور خاص در صنعت گردشگری است؛ شکافی که در مطالعات پیشین مخصوصا در صنعت گردشگری و در بستری در حال توسعه مانند کشور ایران به طور کافی بررسی نشده بود. در مجموع 22 مصاحبه نیمه ساختار یافته جهت حصول به اشباع نظری انجام شد. جهت تجزیه و تحلیل داده ها از روش تحلیل مضمون و چارچوب استاندارد براون و کلارک (۲۰۰۶) استفاده شده است. همچنین از نرم افزار Atlas.ti که دارای ویژگی های بصری جهت تحلیل دادهها می باشد، بهره گرفته شد. پس از حصول اطمینان از روایایی و پایایی پژوهش و سپس تحلیل متن مصاحبه ها، 53 مضمون به عنوان مضمون اولیه شناخته شد.. یافته های پژوهش حاضر نشان دهنده سه مضمون اصلی نوآوری پایدار فناورانه، نوآوری پایدار اجتماعی-زیست محیطی و نوآوری پایدار توسعه سازمانی می باشد. همچنین مشخص گردید مضمون اصلی، نوآوری پایدار فناورانه شامل سه مضمون فرعی بهبود کارایی مبتنی بر فناوری، خلق ارزش مبتنی بر فناوری و استفاده بهینه از منابع می باشد. نوآوری پایدار اجتماعی-زیست محیطی نیز حاوی سه مضمون فرعی می گردد که شامل واسطه گری و مسئولیت اجتماعی، ارائه خدمت عملکرد محور و ترویج دیدگاه زیست محیطی می باشد. همچنین سه مضمون فرعی ایفای نقش حمایتی، مزیت رقابتی ناشی از شهرت پایداری و توسعه ارزش محور سازمانی تشکیل دهنده مضمون اصلی نوآوری پایدار توسعه سازمانی می باشند.
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حق نشر 2025 Mohammad Hossein Foroozanfar (Author); Narges Imanipour; Seyed Mojtaba Sajadi, Mohammad Reza Habibi (Author)

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