سنجش الگوی تجربه برند با تأکید بر رفتار شهروندی مشتریان در صنعت بانکداری

Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. https://doi.org/10.1177/002224379703400304

Davari, A., & Rezazadeh, A. (2017). Structural equation modeling with software PLS. Academic Jihad Publishing Organization.

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. https://doi.org/10.1016/j.emj.2007.08.005

Gilde, C., Pace, S., Pervan, S. J., & Strong, C. (2011). Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual. Journal of Strategic Marketing, 19(7), 619-631. https://doi.org/10.1080/0965254X.2011.603053

Gong, T., & Wang, C. Y. (2023). Unpacking the relationship between customer citizenship behavior and dysfunctional customer behavior: the role of customer moral credits and entitlement. Journal of Service Theory and Practice, 33(1), 110-137. https://doi.org/10.1108/JSTP-12-2021-0256

Hamdam, H., Ebrahimi, A., Feyzi, M., & Khaleghi, M. (2013). Investigation of customer citizenship behavior. The second international conference on management in the 21st century, Tehran.

Harisandi, P., Hurriyati, R., & Dewi, P. (2023). Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-Commerce. International Journal of Marketing and Research Studies, 2(1), 83-98. https://doi.org/10.59653/ijmars.v2i01.357

Hernani-Merino, M., Libaque-Saenz, C. F., & Dávalos, J. (2023). Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-12-2021-3799

Kasemsap, K. (2018). The roles of social media marketing and brand management in global marketing. In Social media marketing: Breakthroughs in research and practice (pp. 425-453). IGI Global. https://doi.org/10.4018/978-1-5225-5637-4.ch021

Kotler, P., & Armstrong, G. (2017). Principles of Marketing. Pearson. https://books.google.ch/books/about/Principles_of_Marketing.html?id=5HkrAQAAMAAJ&redir_esc=y

Moedeen, S., Aw, E. C. X., Alryalat, M., Wei-Han Tan, G., Cham, T. H., Ooi, K. B., & Dwivedi, Y. K. (2024). Social media marketing in the digital age: empower consumers to win big? Asia Pacific Journal of Marketing and Logistics, 36(1), 66-84. https://doi.org/10.1108/APJML-09-2022-0784

Moorthi, Y. L. R., & Mohan, B. C. (2017). Brand value proposition for bank customers in India. International Journal of Bank Marketing, 35(1), 24-44. https://doi.org/10.1108/IJBM-09-2015-0132

Norouzi, H., & Teimourfamian Asl, R. (2023). Investigating the effects of corporate social responsibility on customer citizenship behavior with the mediating roles of corporate image and perceived service quality. Social Responsibility Journal, 19(10), 1885-1899. https://doi.org/10.1108/SRJ-10-2022-0461

Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17. https://doi.org/10.1509/jmkg.74.6.1

Sudhana, P., Noermijati, N., Sabil Hussein, A., & Khusniyah Indrawati, N. (2023). A moderated mediation analysis of the low enrollment intention at international higher education in Indonesia. International Journal of Public Sector Management, 36(4/5), 333-349. https://doi.org/10.1108/IJPSM-12-2021-0271

Xie, L., Poon, P., & Zhang, W. (2017). Brand experience and customer citizenship behavior: the role of brand relationship quality. Journal of Consumer Marketing, 34(3), 268-280. https://doi.org/10.1108/JCM-02-2016-1726

Yasri, Y., & Budiarti, A. (2023). Millennials Brand Love of Regional Specialties Food: The Role of Brand Authenticity and Brand Trust. Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia,

Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17, 532-540. https://doi.org/10.1057/bm.2010.4