ارائه الگوی راهبردهای بازاریابی مبتنی بر داده‌ها برای بازاریابی دیجیتال شرکت‌های دانش‌بنیان

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Chakraborti, J., Dutta, A., & Jana, B. (2022). An empirical investigation into why startups resist use of digital marketing. Journal of Content, Community and Communication, 15(8), 69-83. https://doi.org/10.31620/JCCC.06.22/06

Dolnicar, S. (2002). A review of unquestioned standards in using cluster analysis for data-driven market segmentation. https://doi.org/10.1300/J073v12n01_01

Gabelaia, I. (2022). The applicability of artificial intelligence marketing for creating data-driven marketing strategies. Journal of Marketing Research and Case Studies, 2022, 466404.

Heidarimoghadam, R., Mohammadfam, I., Babamiri, M., Soltanian, A. R., Khotanlou, H., & Sohrabi, M. S. (2020). Study protocol and baseline results for a quasi-randomized control trial: An investigation on the effects of ergonomic interventions on work-related musculoskeletal disorders, quality of work-life and productivity in knowledge-based companies. International Journal of Industrial Ergonomics, 80, 103030. https://doi.org/10.1016/j.ergon.2020.103030

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Liu, W., Yan, X., Li, X., & Wei, W. (2020). The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain. Transportation Research Part E: Logistics and Transportation Review, 136, 101914. https://doi.org/10.1016/j.tre.2020.101914

Lotfi, M., Yousefi, A., & Jafari, S. (2018). The effect of emerging green market on green entrepreneurship and sustainable development in knowledge-based companies. Sustainability, 10(7), 2308. https://doi.org/10.3390/su10072308

Martin-de Castro, G. (2015). Knowledge management and innovation in knowledge-based and high-tech industrial markets: The role of openness and absorptive capacity. Industrial Marketing Management, 47, 143-146. https://doi.org/10.1016/j.indmarman.2015.02.032

Nadler, A., & McGuigan, L. (2018). An impulse to exploit: The behavioral turn in data-driven marketing. Critical Studies in Media Communication, 35(2), 151-165. https://doi.org/10.1080/15295036.2017.1387279

Nupponen, M. (2019). Sitra's Recent Survey Probes the Secret Life of Data Collected About Us. https://www.sitra.fi/en/news/sitras-recent-survey-probes-the-secret-life-of-data-collected-about-us/

Prabhu, J. J. (2019). A study of digital marketing and digital boom for creating brand awareness: The importance and suggestions for creating a successful startup. International Journal of Advance Research and Innovative Ideas In Education, 5(2), 2237-2242.

Samus, P., Shvets, A., & Сілічова, Т. (2025). Strategic Marketing Guidelines in Start-Up Entrepreneurship Under Conditions of Digital Technology Diffusion. Problems of Systemic Approach in the Economy(2(99)). https://doi.org/10.32782/2520-2200/2025-2-23

Santoso, R. E., Oganda, F. P., Harahap, E. P., & Permadi, N. I. (2021). Pemanfaatan Penggunaan Hyperlocal Marketing bagi Startup Bidang Kuliner di Tangerang. Adi Bisnis Digital Interdisiplin Jurnal, 2(2), 60-65. https://doi.org/10.34306/abdi.v2i2.564

Sheth, J., & Kellstadt, C. H. (2021). Next frontiers of research in data driven marketing: Will techniques keep up with data tsunami? Journal of Business Research, 125, 780-784. https://doi.org/10.1016/j.jbusres.2020.04.050

Silva, M. J., Farias, S. A., Grigg, M. K., & Barbosa, M. D. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. Journal of Relationship Marketing, 73(1), 1-31.

Strycharz, J., & Smit, E. (2019). Contrasting Perspectives: Practitioner's Viewpoint on Personalised Marketing Communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896

Sunarjo, R. A., Baedowi, H., Rahardja, U., Ilham, M., & Parker, J. (2025). Digitalization of Business and Marketing Strategies to Increase Brand Awareness in the 4.0 Era. Adi Bisnis Digital Interdisiplin Jurnal, 6(1), 55-65. https://doi.org/10.34306/abdi.v6i1.1240

Sundari, H., Rajeshkumar, P., Santhanalakshmi, K., & K.N, H. (2025). Artificial Intelligence in Digital Marketing: A Systematic Review and Strategic Framework for AI-Augmented Marketing. International Research Journal on Advanced Engineering and Management (IRJAEM), 3(8), 2595-2611. https://doi.org/10.47392/IRJAEM.2025.0410

Sundsoy, P., Bjelland, J., Iqbal, A. M., Pentland, A. S., & de Montjoye, Y. A. (2014). Big data-driven marketing: How machine learning outperforms marketers' gut-feeling. In Social Computing, Behavioral-Cultural Modeling and Prediction: 7th International Conference, SBP 2014, Washington, DC, USA, April 1-4, 2014, Proceedings (pp. 367-374). Springer International Publishing. https://doi.org/10.1007/978-3-319-05579-4_45

Sutisna, F., Lutfiani, N., Anderson, E., Danang, D., & Syaidina, M. O. (2025). E-Commerce and Digital Marketing Strategies: Their Impact on Startupreneur Performance Using PLS-SEM. Iaic Transactions on Sustainable Digital Innovation (Itsdi), 6(2), 215-223. https://doi.org/10.34306/itsdi.v6i2.695

Taimour Faisal Ahmad Al, S., & Zhang, S. (2025). The Paradox of Digital Marketing: Sustainable Framework for Effective Strategies and Regulatory Challenges. Information Development, 41(2), 529-545. https://doi.org/10.1177/02666669241303451

Tam, F. Y., & Lung, J. (2025). Digital marketing strategies for luxury fashion brands: A systematic literature review. International Journal of Information Management Data Insights, 5(1), 100254. https://doi.org/10.1016/j.jjimei.2024.100309

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Wilson, L. (2019). Data-driven Marketing Content: A Practical Guide. Emerald Publishing Limited. https://doi.org/10.1108/9781789738179