Identification and Ranking of Strategic Success Factors in the Silver Jewelry Industry
Keywords:
Strategic factors of success, Innovation, Adaptability, Management competence, Silver jewelry industryAbstract
This study aimed to identify and rank the strategic factors contributing to the success of firms operating in the silver jewelry industry. This applied study employed a cross-sectional field survey design. The statistical population consisted of 374 senior managers and executives of silver jewelry companies, senior experts and managers of related governmental organizations, and members of specialized industry associations. Using Cochran’s formula, 190 participants were selected through non-probability convenience sampling. Data were collected using a structured questionnaire based on a five-point Likert scale and covering three dimensions: innovation, adaptability, and managerial skills. The content validity of the instrument was confirmed by a panel of academic and industry experts, and Cronbach’s alpha coefficients for all dimensions exceeded 0.70. Data were analyzed in SPSS using the Kolmogorov–Smirnov test, one-sample t-tests, and the Friedman ranking test. The one-sample t-test showed that innovation was significantly higher than the reference value of 3 and had a positive effect on strategic success (t=6.112, df=189, p<0.001). Adaptability was also significantly above the reference level, confirming its positive contribution to success in the silver jewelry industry (t=4.339, df=189, p<0.001). Managerial skills demonstrated the strongest statistically significant effect on strategic success (t=19.310, df=189, p<0.001). The Friedman test indicated a statistically significant difference among the rankings of the three strategic factors (p<0.01). Managerial skills ranked first with a mean rank of 5.82, adaptability ranked second with a mean rank of 3.03, and innovation ranked third with a mean rank of 3.01 Managerial skills, adaptability, and innovation constitute the principal strategic success factors in the silver jewelry industry. Strengthening these capabilities in an integrated manner can improve strategic decision-making, organizational responsiveness, long-term performance, and sustainable competitive advantage.
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Copyright (c) 2025 Hamed Azadi (Author); Mohammad Faryabi; Vahid Ahmadian (Author)
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