مدیریت برند در عصر دیجیتال: استراتژی‌های نوین برای جذب و حفظ مشتریان

Agarwal, B. (2024). Evaluating and Analysing Digital Entrepreneurship: Innovation, Competitive Advantage, and Sustainability in the Modern Business Landscape. International Journal for Multidisciplinary Research, 6(6). https://doi.org/10.36948/ijfmr.2024.v06i06.31509

Agustian, K., Mubarok, E. S., Zen, A., Wiwin, W., & Malik, A. J. (2023). The Impact of Digital Transformation on Business Models and Competitive Advantage. Technology and Society Perspectives (Tacit), 1(2), 79-93. https://doi.org/10.61100/tacit.v1i2.55

Aldi, M., & Adisaputra, W. (2024). Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated by Consumer Trust. Inspiration Jurnal Teknologi Informasi Dan Komunikasi, 14(1), 63-73. https://doi.org/10.35585/inspir.v14i1.80

Amalia, R. D., Cahyadi, E. R., & Anggraeni, E. (2024). Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services. Indonesian Journal of Business Analytics, 4(5), 1957-1982. https://doi.org/10.55927/ijba.v4i5.11988

Anjorin, K. F., Raji, M. A., & Olodo, H. B. (2024). The Influence of Social Media Marketing on Consumer Behavior in the Retail Industry: A Comprehensive Review. International Journal of Management & Entrepreneurship Research, 6(5), 1547-1580. https://doi.org/10.51594/ijmer.v6i5.1123

Barus, R. P. B., & Setiawan, I. (2024). Optimizing User Retention for a Digital Recruitment App With CLM and the Hooked Model. International Journal of Current Science Research and Review, 07(06). https://doi.org/10.47191/ijcsrr/v7-i6-13

Bing, G., Mughairi, B. A., Karim, A. M., & Karim, A. M. (2024). Study on Importance of Brand Loyalty for Customer Retention for Consumer Durable Products: New Era Viewpoint. International Journal of Academic Research in Business and Social Sciences, 14(1). https://doi.org/10.6007/ijarbss/v14-i1/20464

Furwanti, R., Casmini, C., & Wibowo, M. G. (2024). Redefining CRM for the Digital Age: The Role of Customer Data Protection From an Islamic Perspective. Share Jurnal Ekonomi Dan Keuangan Islam, 13(1), 128-162. https://doi.org/10.22373/share.v13i1.22521

Gomez-Pino, L. B., Huertas-Vilca, K. S., Rivero, O. F. M., & Córdova-Buiza, F. (2023). Customer Loyalty and Administrative Management of E-Commerce in the Telecommunications Sector in Latin America. Problems and Perspectives in Management, 21(3), 330-342. https://doi.org/10.21511/ppm.21(3).2023.26

Hoang, D., Kousi, S., & Martinez, L. F. (2022). Online Customer Engagement in the Post-Pandemic Scenario: A Hybrid Thematic Analysis of the Luxury Fashion Industry. Electronic Commerce Research, 23(3), 1401-1428. https://doi.org/10.1007/s10660-022-09635-8

Joseph, M., & Sajikumar, K. B. (2024). Electronic Banking Attributes, Customer Trust and Loyalty on Customer Retention-a Case Study Among the Customers of Commercial Banks. Ijmec, 1(2), 54-66. https://doi.org/10.62737/hkr1gg87

Liu, Y., Naveed, R. T., Kanwal, S., Khan, M. T., Dalain, A., & Wei, L. (2023). Psychology in Action: Social Media Communication, CSR, and Consumer Behavior Management in Banking. PLoS One, 18(8), e0289281. https://doi.org/10.1371/journal.pone.0289281

Maheshwari, R. (2024). Navigating the Digital Landscape: The Role of Influencer Marketing in Boosting Sales. International Journal for Multidisciplinary Research, 6(6). https://doi.org/10.36948/ijfmr.2024.v06i06.30547

Modi, S., Balaji, V., Mathew, S., & Kishore, S. V. K. (2024). Navigating Brand Equity in Personal Care: Examining the Influence of Direct-to-Consumer Brands and the Mediating Power of Brand Image. International Journal of Management and Sustainability, 13(2), 404-422. https://doi.org/10.18488/11.v13i2.3763

Mokoena, N., & Obagbuwa, I. C. (2025). An Analysis of Artificial Intelligence Automation in Digital Music Streaming Platforms for Improving Consumer Subscription Responses: A Review. Frontiers in Artificial Intelligence, 7. https://doi.org/10.3389/frai.2024.1515716

Muratcehajic, D., & Loureiro, S. M. C. (2024). Subscriber Retention Management: SRM Framework and Future Research Agenda. Journal of Services Marketing, 38(8), 1030-1057. https://doi.org/10.1108/jsm-02-2024-0062

Mwaanga, L. C., & Chrine, C. H. (2024). An Investigation Into Social Media Utilisation in Small and Medium-Sized Enterprises and Its Effect on Business Performance: A Case Study of Kabwata Township, Lusaka. Journal of Economics Finance and Management Studies, 07(08). https://doi.org/10.47191/jefms/v7-i8-04

Obeid, C. (2023). Exploring Digital Marketing Optimization: Enhancing Company Performance With a Focus on the FMCG Industry in Lebanon. Dutch Journal of Finance and Management, 6(2), 25565. https://doi.org/10.55267/djfm/14163

Ologunebi, J. (2023). An Analysis of Customer Retention Strategies in E-Commerce Fashion Business in the UK: A Case Study of Primark. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4628521

Ologunebi, J., & Taiwo, E. O. (2023). Digital Marketing Strategies, Plan and Implementations: A Case Study of Jumia Group and ASDA UK. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4594774

Ramnani, S. (2024). Revolutionising Conventional Marketing With AI: Leveraging Machine Learning for Marketing. Interantional Journal of Scientific Research in Engineering and Management, 08(01), 1-13. https://doi.org/10.55041/ijsrem28481

Rosário, A. T., & Casaca, J. A. (2023). Relationship Marketing and Customer Retention - A Systematic Literature Review. Studies in Business and Economics, 18(3), 44-66. https://doi.org/10.2478/sbe-2023-0044

Rusnaini, S., Ariyanto, M., Jessika, S., Pratiwi, W., Marlina, E., & Hamirul, H. (2024). The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption. Economy, 2(1), 69-80. https://doi.org/10.61996/economy.v2i1.57

Saikia, W., & Bhattacharjee, A. (2023). Digital Consumer Engagement in a Social Network: A Literature Review Applying TCCM Framework. International Journal of Consumer Studies, 48(1). https://doi.org/10.1111/ijcs.12981

Sawunyavisuth, B. (2025). Exploring the Impact of Internal, External, and Interactive Marketing on Beauty Enterprises. International Journal of Asian Business and Information Management, 16(1), 1-15. https://doi.org/10.4018/ijabim.391351

Sudalyo, R. A. T., Prasetyaningrum, N. E., & Nurdin, M. (2024). Optimization of SME Marketing Strategies Through Digital Data-Based Customer Profitability Analysis: A Case Study of SMEs in the Former Surakarta Residency. Iijb, 1(3), 234-245. https://doi.org/10.62569/iijb.v1i3.43

Tsai, C. M., Huang, Y.-W., & Lou, K. R. (2025). The Effects of Service Quality, Brand Loyalty, and Customer Satisfaction on Repurchase Intention: An Empirical Case Study of Online Travel Agents in Taiwan. Asia Pacific Viewpoint, 66(1), 73-84. https://doi.org/10.1111/apv.12438

Vats, K. (2024). Navigating the Digital Landscape: Embracing Innovation, Addressing Challenges, and Prioritizing Patient-Centric Care. Cureus. https://doi.org/10.7759/cureus.58352

Wang, Z. (2024). The Influence of Artificial Intelligence on Retail Marketing. Advances in Economics Management and Political Sciences, 71(1), 106-111. https://doi.org/10.54254/2754-1169/71/20241443

Xiao, W., Q., L., H., Y., & B., S. (2023). Innovative Marketing Strategies in the Digital Age: Leveraging Technology for Market Dominance. International Journal for Multidisciplinary Research, 5(6). https://doi.org/10.36948/ijfmr.2023.v05i06.8138

Yuyuan, Q., Budiman, A., & Husain, H. (2023). The Factors of Live Streaming Strategies and Sales Performance Between Customer Retention and Shopping Experience: A Study on Hot Springs Hotel in China. Journal of International Business and Management. https://doi.org/10.37227/jibm-2023-10-6281

Zhao, Z. (2024). Research on Marketing Strategies of Enterprise in the Context of the Digital Economy. Advances in Economics Management and Political Sciences, 91(1), 173-179. https://doi.org/10.54254/2754-1169/91/20241055