ارائه مدل رفتار مشتریان صنعت بانکداری در عراق با تأکید بر تحول دیجیتال

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Ebrahimi, A., & Aali, S. (2020). Investigating the Impact of Relationship Quality on Customers' Behavioral Responses at Different Stages of the Customer Relationship Life Cycle (Case Study: Tabriz Agriculture Bank). Business Management Quarterly, 8(3), 503-528.

Hafez, M. (2021). The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust. International Journal of Bank Marketing, 39(7), 1353-1376. https://doi.org/10.1108/IJBM-02-2021-0067

Hossain, A., Humayun K. Chowdhury, M., Hasan, S., Shamsuzzaman, M., Fahim, A. Y., & Yusuf H. Khan, M. (2020). Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students. Strategic Change, 29(3), 363-374. https://doi.org/10.1002/jsc.2335

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Karim, D. N., Hossain, M. M., Chowdhury, S. P., Karim, R. A., Rahman, M. H. A., & Rahman, M. S. (2024). Linking performance appraisal fairness and performance feedback to bankers' extra-role customer service behavior: A serial multiple mediation model. Social Sciences & Humanities Open, 10, 100956. https://doi.org/10.1016/j.ssaho.2024.100956

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Malek Akhlaq, I., Mohammadi Karimi, Y., & Talebi, D. (2021). Designing a model of banking customer behavior in online social media. Business Management Explorations, 13(25), 475-497.

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Rana, M. N. U., Al Shiam, S. A., Shochona, S. A., Islam, M. R., Asrafuzzaman, M., Bhowmik, P. K., Naznin, R., Ghosh, S. K., Sarkar, M. A. I., & Asaduzzaman, M. (2024). Revolutionizing Banking Decision-Making: A Deep Learning Approach to Predicting Customer Behavior. Journal of Business and Management Studies, 6(3), 21-27. https://doi.org/10.32996/jbms.2024.6.3.3

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Ziaeipour, A., & Abbasnejad, P. (2019). Examining the relationship between gamification in electronic banking and electronic customer behavior of private banks. Second International Conference on Management and Industrial Engineering in the Modern Era, Tehran.