Vol. 5 No. 2 (1405): Serial Number 17

Published: 2026-07-14

مقاله کیفی

Analyzing the Role of Informal Learning and Job Insecurity Perception in the Impact of Artificial Intelligence Opportunity Perception on Workplace Well-Being

Hamideh Shekari

; Najmeh Jalalian *

; Mahmood Kamali Zarch

, Mohammad Hosein Karimnezhad

1-17
- PDF (Persian)
- SUMMARY AUDIO
Identification and Prioritization of Factors Affecting Employer Branding and Employee Mental Well-Being Using Interpretive Structural Modeling

Karim Abedikhah

, Ali Pirzad *

, Hassan Soltani

1-19
- PDF (Persian)
- SUMMARY AUDIO
A Phenomenological Study of Customer-Oriented Experiences of Employees in Ofogh Kourosh Chain Stores from the Perspectives of Customers and Employees

Mohsen Ashkaboos

; Seyed Reza Hassani *

; Afshin Baghfalaki

, Saeed Mir

1-18
- PDF (Persian)
- SUMMARY AUDIO
The Role of Artificial Intelligence Capabilities in Enhancing the Effect of B2B Marketing on Export Performance: A Study in the Petrochemical Industry

Hamid Alizadeh *

; Mobina Damavandi Nejad

, Abbas Behradfar

1-18
- PDF (Persian)
- SUMMARY AUDIO
Identifying Drivers of Emotional Branding Effective in Strengthening Customer Loyalty in Sports Clubs with a Futures Studies Approach

Seyed Yousef Hajiasghari *

; Bahman Valinejad

, Mitra Choopanimoghaddam , Roya Mahmoudi

, Maryam Mirzaei

, Vahid Alizadeh Ara

1-23
- PDF (Persian)
A Model for Data-Driven Marketing Strategies in the Digital Marketing of Knowledge-Based Companies

Ehsan Moghadaspour

; Rahmatollah Gholipour Souteh *

; Manouchehr Ansari

1-19
- PDF (Persian)
Brand Management in the Digital Era: Innovative Strategies for Customer Attraction and Retention

Bijan Rezaee *

; Arash Khademi

, Rasoul Mohammadi

1-20
- PDF (Persian)
The Impact of Artificial Intelligence Capabilities on Competitive Advantage in International Markets: The Mediating Role of Entrepreneurial Orientation and the Moderating Role of Strategic Agility

Sadaf Saeidi

; Hamid Alizadeh *

1-18
- PDF (Persian)

پژوهشی اصیل

Providing a Paradigmatic Model of Entrepreneurial Orientation in Knowledge-Based Firms

Seyed Sajjad Mohtasham

; Peiman Alidoust Zoghi *

; Ali Gholi Pour Soleimani

, Ahmad Ghanbarian Boroujeni

1-22
- PDF (Persian)
Functional Effects of the Synergy between Exploratory–Exploitative Ambidexterity and Digital Resilience on Digital Transformation

Parham Moeini *

; Vahid Khashei Varnamkhasti

1-17
- PDF (Persian)
Analyzing the Drivers of Digital Entrepreneurship Development in the Social Security Organization: A Future-Oriented and Transformative Approach

Gholamreza Tizfahm Fard

; Mohsen Motiei *

; Seyed Alireza Ha Hashemi Neko

1-24
- PDF (Persian)
The Influence of Artificial Intelligence on Impulse Buying: The Mediating Role of Branding on Public Social Media Platforms

Leila Daneshvar *

; Amir Houshang Tajfar

1-15
- PDF (Persian)

مقاله کمی

Designing a Model of Ecotourism Management Requirements Using SWARA and DEMATEL Methods

Amir Mohammad Fakoor Saghih *

; Mohammad Abdulhussein Kadhim Al-Fayyadh

, Mohammad Mehraeen

, Ghasem Eslami

1-24
- PDF (Persian)