Vol. 5 No. 2 (1405): Serial Number 17

Published: 1405-04-23

مقاله کیفی

Analyzing the Role of Informal Learning and Job Insecurity Perception in the Impact of Artificial Intelligence Opportunity Perception on Workplace Well-Being

Hamideh Shekari (Author); Najmeh Jalalian; Mahmood Kamali Zarch, Mohammad Hosein Karimnezhad (Author)

1-17
- PDF (Persian)
- SUMMARY AUDIO
Identification and Prioritization of Factors Affecting Employer Branding and Employee Mental Well-Being Using Interpretive Structural Modeling

Karim Abedikhah, Ali Pirzad, Hassan Soltani (Author)

1-19
- PDF (Persian)
- SUMMARY AUDIO
A Phenomenological Study of Customer-Oriented Experiences of Employees in Ofogh Kourosh Chain Stores from the Perspectives of Customers and Employees

Mohsen Ashkaboos (Author); Seyed Reza Hassani; Afshin Baghfalaki, Saeed Mir (Author)

1-18
- PDF (Persian)
- SUMMARY AUDIO
The Role of Artificial Intelligence Capabilities in Enhancing the Effect of B2B Marketing on Export Performance: A Study in the Petrochemical Industry

Hamid Alizadeh; Mobina Damavandi Nejad, Abbas Behradfar (Author)

1-18
- PDF (Persian)
- SUMMARY AUDIO
Identifying Drivers of Emotional Branding Effective in Strengthening Customer Loyalty in Sports Clubs with a Futures Studies Approach

Seyed Yousef Hajiasghari; Bahman Valinejad, Mitra Choopanimoghaddam, Roya Mahmoudi, Maryam Mirzaei, Vahid Alizadeh Ara (Author)

1-23
- PDF (Persian)
- SUMMARY AUDIO
A Model for Data-Driven Marketing Strategies in the Digital Marketing of Knowledge-Based Companies

Ehsan Moghadaspour (Author); Rahmatollah Gholipour Souteh; Manouchehr Ansari (Author)

1-19
- PDF (Persian)
- SUMMARY AUDIO
Brand Management in the Digital Era: Innovative Strategies for Customer Attraction and Retention

Bijan Rezaee; Arash Khademi, Rasoul Mohammadi (Author)

1-20
- PDF (Persian)
- SUMMARY AUDIO
The Impact of Artificial Intelligence Capabilities on Competitive Advantage in International Markets: The Mediating Role of Entrepreneurial Orientation and the Moderating Role of Strategic Agility

Sadaf Saeidi (Author); Hamid Alizadeh

1-18
- PDF (Persian)
- SUMMARY AUDIO

پژوهشی اصیل

Providing a Paradigmatic Model of Entrepreneurial Orientation in Knowledge-Based Firms

Seyed Sajjad Mohtasham (Author); Peiman Alidoust Zoghi; Ali Gholi Pour Soleimani, Ahmad Ghanbarian Boroujeni (Author)

1-22
- PDF (Persian)
- SUMMARY AUDIO
Functional Effects of the Synergy between Exploratory–Exploitative Ambidexterity and Digital Resilience on Digital Transformation

Parham Moeini; Vahid Khashei Varnamkhasti (Author)

1-17
- PDF (Persian)
- SUMMARY AUDIO
Analyzing the Drivers of Digital Entrepreneurship Development in the Social Security Organization: A Future-Oriented and Transformative Approach

Gholamreza Tizfahm Fard (Author); Mohsen Motiei; Seyed Alireza Ha Hashemi Neko (Author)

1-24
- PDF (Persian)
- SUMMARY AUDIO
The Influence of Artificial Intelligence on Impulse Buying: The Mediating Role of Branding on Public Social Media Platforms

Leila Daneshvar; Amir Houshang Tajfar (Author)

1-15
- PDF (Persian)
- SUMMARY AUDIO

مقاله کمی

Designing a Model of Ecotourism Management Requirements Using SWARA and DEMATEL Methods

Mohammad Abdulhussein Kadhim Al-Fayyadh (Author); Amir Mohammad Fakoor Saghih; Mohammad Mehraeen, Ghasem Eslami (Author)

1-24
- PDF (Persian)
- SUMMARY AUDIO