SWOT Analysis of the Impacts of the Metaverse on the Music Industry: Exploring Strengths, Weaknesses, Opportunities, and Threats
Keywords:
Metaverse, music industry, SWOT analysis, global reach, quality of music production, artificial intelligence, innovation in musicAbstract
This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the Metaverse in the music industry. This qualitative research employed a thematic analysis approach. Data were collected through semi-structured interviews with 21 participants involved in music, technology, and digital content creation in Tehran. Purposeful sampling was used, and interviews continued until theoretical saturation. NVivo 12 software was utilized to code and categorize data based on the four SWOT dimensions. Findings revealed that the main strengths of the Metaverse in music included multisensory experience, elimination of spatial limitations, new revenue models, direct interaction with audiences, personal branding development, and diverse music delivery formats. Key weaknesses included digital inequality, lack of technical skills, threats to artistic authenticity, copyright infringement, and platform dependency. Identified opportunities encompassed globalization of local music, creation of new markets, remote collaboration, youth engagement, and performance innovation. Major threats included technical failures, identity crises, diminished human interaction, platform monopolies, and ethical-security concerns. While the Metaverse offers transformative and innovative potential for the music industry, it also introduces numerous technical, cultural, and legal challenges. Effective utilization of this technology requires targeted policymaking, capacity-building for artists, and enhanced legal and technological infrastructures.
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Copyright (c) 2025 Tahmineh Javedsokhan (Author); Mahsa Khoie; Abolfazl Davoudi Roknabadi, Pouya Saraei (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
